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猫眼全文娱战略升级 与行业共生

www.okudegistir.com2019-07-16
澳门金沙银河娱乐平台

7月9日,Cat Eye Entertainment在北京举办了“2019猫眼全文娱乐策略升级大会”,正式发布了猫眼全文娱乐策略“猫爪模型”。

猫眼娱乐公司首席执行官郑志伟表示,娱乐业的蓝海广阔,产业壁垒已经打破,行业竞争日趋激烈。这也提高了内容和管理的门槛。 Cat Eye Entertainment通过多年的沉淀,已经能够建立多个产业链。这些功能也将与行业合作伙伴共享。

猫眼全文娱乐策略升级,五大平台构建猫爪模型

在新闻发布会上,郑志珍正式宣布了猫眼模特娱乐猫猫模特。猫爪模型由五个主要平台组成:猫眼全文娱乐票务平台,猫眼全文娱乐产品平台,猫眼全文娱乐数据平台,猫眼全文娱乐营销平台,猫眼全套 - 文字娱乐基金平台。它提供现场娱乐,短视频,视频,电影和娱乐。媒体,戏剧,音乐,艺术家KOL等全文娱乐产业链。

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第一个平台是猫眼全文娱乐票务平台。据郑志轩介绍,猫眼网上电影票务的市场份额一直保持在60%以上。通过高频低频,猫眼票务平台在电影,音乐会,活动,展览和戏剧等娱乐产业链之间形成协同效应,实现娱乐消费群体的多类别扩展,带来增量对全文娱乐票务市场的价值。

第二大平台是猫眼全文娱乐产品平台。在多年的发展过程中,Cat's Eye已经推出了两个主要的产品平台:“Cat Eye Pass”和“Venue Pass”。 “猫眼通行证”服务于电影和电视内容的概念,制作,发布和发布; “Venue Pass”是电影院,现场娱乐场所,提供SaaS服务系统和智能站点等服务,以系统化,大规模的方式解决工业问题。

The third platform is the cat's eye full-text entertainment data platform. According to Zheng Zhixuan, the cat's eye full-text entertainment data platform has three levels of connotation. First of all, Cat Eye Entertainment has become a widely recognized full-text entertainment database in China, covering film and television, live entertainment, variety, video and other fields, including film and television content database, film and television library, industry institutional library, and entertainment user database; secondly, cat's eye has Provide comprehensive market analysis and strategic advice with tools such as Cat Eye Professional Edition and Cat Eye Multistar. Finally, Cat Eye has strong data analysis capabilities, providing comprehensive decision support for content parties, propaganda parties, venues and projection terminals.

The fourth platform is the cat's eye full-text entertainment marketing platform. In terms of traffic and transaction support, the cat's eye full-text entertainment marketing platform provides powerful weapons for industry partners and more brand advertisers. According to Zheng Zhixuan, the cat's eye full-text entertainment marketing platform will realize “online full network coverage, offline super integration, where the audience is, where young people are, we can reach it”.

The fifth platform is the cat's eye full-text entertainment fund platform. It is understood that Cat Eye Entertainment will provide financial support for cultural and entertainment industry partners through investment in production and supply chain finance to help more high-quality content production. At present, Cat Eye Entertainment has reached a strategic cooperation with Beijing Culture and Technology Finance Leasing Co. Ltd. using social funds to provide support for the industry. Zheng Zhixuan said that Cat Eye Entertainment will work together with market resources and partners to provide supply chain financial services to industry partners and ease the pressure on cash flow.

Full-text entertainment strategic layout, cat eye opportunities and tomorrow

Cat Eye Entertainment COO Conley and Cat Eye Entertainment President Gu Sibin also shared the strategic layout of Cat Eye in the field of film, live entertainment and drama.

xxConley shared: "The cat eye shadow industry has to be the biggest 'six big' from the audience. We continue to build a platform to connect creators, tools, methods and audiences to help people produce lasting, time-interval and influential Copyright. This is a long-term and valuable thing. We want to be friends in the industry and become one of the N majors. We hope that after 10 years, it is the Chinese who will ring the ring and save the world.”

Gu Sibin said: "The cat's eye should seize half of the live entertainment market, play a role as an industry assistant in the field of drama, and share the industry's growth dividend. We hope that the platform capability of the cat's eye in this process can continue to provide the full-text entertainment industry. The best tools and help. We planted in the rainy days, harvested on sunny days. We hope to bring growth dividends to the entertainment industry through platform capabilities."

The Teng Mao Alliance officially launched to tell the Chinese story together

For cat-eye entertainment, the cat-eye entertainment strategy upgrade is an important milestone, marking the complete evolution of the cat-eye entertainment from the ticketing platform to the full-text entertainment ecosystem.

At the same time, the participation of industry partners will also effectively enhance the service capabilities of the “cat claw model”. At the press conference, Cat Eye Entertainment and Tencent’s “Teng Cat Alliance” were officially launched. The two sides will carry out all-round in-depth cooperation to create a top-notch system for the film industry, and promote the long-term development of multiple entertainment industry chains such as drama, live entertainment, music and short video.

As a representative of Tencent Ecology, Mr. Zhan Yubiao, Managing Director of Tencent Investment, Senior Vice President of Tencent Pictures, Gao Li, Head of Xuanfa and Tenying Publishing Co. Chang Bin, Vice President of Penguin Film, and General Manager of QQ Music, Tencent Music Entertainment Group Hu Yan Zhizhen, CEO of Cat Eye Entertainment, Gu Sibin, President of Cat Eye Entertainment, and COO Conley, Cat Eye Entertainment, raised a toast at the press conference to celebrate the launch of the Teng Cat Alliance.

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xx腾讯投资董事总经理詹玉彪表示,Cat Eye Entertainment是腾讯集团娱乐领域的核心战略合作伙伴之一。腾讯投资猫眼只是第一步。随着Cat Eye Entertainment的发展和战略升级,我们将进行全文娱乐。业界的深度合作,包括腾讯影业,腾讯影视,腾讯音乐,腾讯游戏,腾讯云,微信,QQ,支付,语音等腾讯平台将全力支持猫眼娱乐的发展,更好地服务于人们的娱乐需求。

腾讯影业高级副总裁,宣发和天鹰出版公司负责人高力表示,腾讯影业与猫眼已达成战略联盟,共同打造一流的电影发布系统,为优秀创作者和合作伙伴提供服务电影业

企鹅电影电视副总裁常斌表示,腾讯视频和猫眼娱乐未来将进行资源整合和深度合作,为业界和创作者打造中国最大的全链接娱乐平台。

腾讯音乐娱乐集团QQ音乐总经理胡伟表示,自去年以来,QQ音乐与Cat Eye Entertainment合作,探索票务市场的新方式。随着猫眼全文娱乐领域的进步,它将与音乐产业有更好的协同效应。

Cat Eye Entertainment首席执行官郑志伟表示,Cat Eye Entertainment将与重要的战略股东腾讯合作,与更多合作伙伴共同开发平台功能,以扩大产品并促进行业更快增长。

未来,腾茂联盟将为娱乐业提供巨大的动力,这也意味着中国娱乐业将进入高品质内容的黄金时期。

中国娱乐业的蓬勃发展是猫眼娱乐发展的基础。猫眼全文娱乐的战略升级将有力支持行业,成为行业发展的新动力。

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